A new wave of public health advocacy that is multilingual, culturally sensitive, entertaining and personal is rapidly replacing mundane public service announcements on TV, radio and online in the battle to stamp out vaccine disinformation circulating in communities of color and get more people vaccinated. … The Biden administration this month launched a multimillion-dollar promotional campaign targeting communities where vaccine hesitancy is high and asked 275 organizations — from the NAACP to Ciencia Puerto Rico — to spread the word about vaccine safety and effectiveness.