Contactless shopping and the elimination of free samples. Less browsing and “product discovery” and more focus on the expediency of repurchasing. These are ways the novel coronavirus has changed how Americans buy groceries. The pandemic has altered what products people purchase, when and where, who is buying them, and how much time is devoted to the endeavor. Americans are spending more, yet increasingly they are being offered fewer choices, both online and in person, slowing a years-long trend toward innovations that put “good for you” and “environmentally friendly” spins on established and much-loved products.