CBS News
As COVID-19 cases swiftly multiply in states where vaccination rates are low, businesses are stepping up to encourage vaccine-hesitant residents — including their own clients — to roll up their sleeves. It's a logical effort, health experts said, as some people who are vaccine-wary are more likely to trust information coming from a community source with whom they have a relationship than they are information from, say, a government official or pedigreed doctor.