John Rogers waited months after becoming eligible for the COVID-19 vaccine. It was only after talking with friends that the 66-year-old retiree from rural Spencer County, Kentucky, was persuaded to get the shot. “They said, ‘You know, the vaccine may not be 100%, but if you get COVID, you’re in bad shape,’” Rogers said. … public health officials in places like Spencer County have shifted the emphasis away from mass vaccination clinics toward getting more information out in a more targeted way about the benefits of getting inoculated.