How does Sharecare measure campaign performance for life sciences brands?

Performance is measured two ways at once: Sharecare’s internal analytics, and independent third-party analysis from partners including Crossix, IQVIA, and Symphony Health.

Independent measurement matters because it answers the question brands actually have: not just who saw the campaign, but what happened next, from condition education engagement through healthcare actions, measured by firms whose business depends on being trusted by the industry.

Measurement design is part of program design, not an afterthought. Your Sharecare team builds the measurement plan with you at the start, so success criteria, benchmarks, and reporting cadence are agreed before launch.